ELIO
Visual Identity
Social Media Content
Adobe Illustrator
Adobe Photoshop
Canva Pro
Elio's brand goes bold with the use of simple black and white. The best practice is to use unique and personalized illustrations that are unique to Elio's themes in his writings so that audiences can pick out his work from afar. Shapes such as skulls, capes, and books, are easily recognizable as silhouettes and can be used to embellish almost every type of post needed to promote an author and his books. ​
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Social Media Content:
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4 mockup variations of six posts tailored to the brand's visual identity
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1 introduction post to connect the audience with the author, Elio
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2 conversational posts outlining question and polls of the week
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1 educational post containing expertise on the etymology of "Riot"
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1 promotional post containing a beta reader review of The Goddess
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1 inspirational post containing a quote from The Goddess
Who is Elio?
Post Type: Connection
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Use: Introduce the writer, create trust with audience and customers
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Best Practice: This should be posted at the very start of the account, especially before the promotion of a book, as the reputation of such creative works can rely heavily on the author's persona. Another time to post would be after gaining a large influx of new followers.
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Variations: "How I Made The Goddess" "A Day in the Life" "Meet Elio"
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Engagement Type: Likes, Comments, Follows
Give Away: 2025 Reader's Contest
Post Type: Entertainment
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Use: Providing engagement to newcomers, rewarding loyal fans
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Best Practice: Giveaways and Contests are a great way to spur engagement among anyone in your audience. These work the best during a promotional period for an extended version of a book or a new merchandise drop. These can also keep fan loyalty high when reducing price points are not plausible for obtaining adequate revenue.
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Variations: "Think You Know The Goddess?" "Trivia Contest: The Goddess"
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Engagement Type: Likes, Shares, Comments, DM's
Review Post
Post Type: Promotional
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Use: Positive promotion, customer and reader loyalty through reviews
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Best Practice: This post can be used before or after a product drops to entice customers through a positive review. It is also advantageous to post reviews from beta readers to convince more people to commit to pre-orders, which often make up the majority of overall sales.
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Variations: "What Readers are Saying" "Favorite Quotes" "Bestseller List"
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Engagement Type: Likes, Comments
Book Quote Post
Post Type: Inspirational
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Use: Create curiosity and increase engagement through a caption
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Best Practice: These posts are great ways to break up a feed that may be filled with text heavy connective or promotional posts. Instead of pasting a whole story in a tiny frame, save it for the caption. This will also increase the use of SEO as platforms such as Instagram, Facebook, and Pinterest scan for hashtags in the captions of posts.
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Variations: Various Illustrations relating to chosen quotes from the book
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Engagement Type: Likes, Comments, Shares
Question of the Week
Post Type: Conversational
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Use: Providing engagement with audience, auditing and analytics
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Best Practice: As the post suggests, these are best done weekly to simply keep up and engage with your audience. Mondays are the best day to post these because people are just starting their week and are usually eager and more open to obtain new information or insights.
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Variations: "QOTW: "How Do You Use Semicolons?"
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Engagement Type: Likes, Comments, DMs
Poll of the Week
Post Type: Conversational
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Use: Providing engagement with audience, auditing and analytics
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Best Practice: Polls are different from "Questions of the Week" because they require less absorption of information to engage with the post. These are best recieved in the middle of the week and further, in the middle of the day, when people are taking quick breaks on their phones.
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Variations: "Poll: Who is the Best Character?" "Poll: Series or One-offs"
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Engagement Type: Likes, Comments, Shares, Poll Clicks
Key Word Definition
Post Type: Educational
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Use: Creating trust with audience, setting example as an expert in field
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Best Practice: These posts are a great way to give your audience a break from all the promotional posts that occur before, during, and after dropping a product. This can also be paired with a trivia post from earlier in the week that's titled: "Where does the Word Riot Come From?" and follow it up with the educational post the following day.
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Variations: "How to Say Skull" "Austria: Atla's Continental Inspiration"
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Engagement Type: Likes, Comments
