APOTHOS NOW
Visual Identity
Social Media Content
Adobe Illustrator
Adobe Photoshop
Canva Pro
Apothos Now was built on a rich, earthen color palette. With such a vibrant aspect, this brand would be able to stand out not only in the general space of social media platforms, but among it's own industry. The colors for the four teas work well together, distinguishing the post's topic even without text. The "hand drawn" style of the illustrations and lack of stock footage reinforces Apothos Now's down to earth atmosphere. ​​
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Social Media Content:
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4 mockup variations of five posts tailored to the brand's visual identity
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1 introduction post of Chani Minh, owner and creator of Apothos Now
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2 promotional posts using the Peace Tea visuals and full box set
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1 informational post describing the herbs in the abundance tea
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1 engagement post with an original illustration of the Jujube date
Meet Chani!
Post Type: Entertainment
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Use: Introduce the business, create trust with clients and or customers
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Best Practice: This should be posted either at the very start of the account, preferably after a teaser post for the business and upcoming products, or right before a sale or product drop to remind returning customers and inform new customers of the face behind the brand.
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Variations: "The Story Behind Apothos Now," "Life Updates."
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Engagement Type: Likes, Comments, Follows
Available Now: The Four Horsemen Teas
Post Type: Promotional
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Use: Showcasing upcoming or existing products, sales driver
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Best Practice: These posts can be used periodically when sales are slower to spur interest or remind existing customers that these products are available. The key is to tell customers the best place to buy the product, which in this case is the website. Adding a caption with the link or adding a call to action of "check out the link in the bio" is also important.
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Variations: "Low on Stock!" "Check out these Bestsellers" "Rewrite the War."
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Engagement Type: Likes, Shares, Bio Link Clicks
Sale Ending
Post Type: Promotional
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Use: Promoting a sale or ending of a sale, sales driver
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Best Practice: This post should go up 3-5 days before the end of the designated sale. If it was a longer sale, a separate post should be up around the 5th day before the end and another around the 3rd day. This technique creates demand through quicktime decisions.
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Variations: "3 Days Left" "5 Days Until 30% Ends" "Don't Miss Out!"
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Engagement Type: Likes, Shares, Bio Link Clicks
Herbs to Know
Post Type: Educational
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Use: Creating trust with customers, setting example as an expert in field
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Best Practice: This post can be used before or after a product drops to entice customers via the extra information. Pinning this to the top of a profile like on Instagram will create trust with incoming customers as it shows there is true expertise behind the product.
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Variations: "Where does Longan Come From?" "How to Recognize Mint"
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Engagement Type: Likes, Comments and DM's
Jujube Date Illustration
Post Type: Conversational or Connective
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Use: Create curiosity and increase engagement through a caption
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Best Practice: These posts are great ways to break up a feed that may be filled with text heavy informational or promotional posts. Instead of pasting a whole story in a tiny frame, save it for the caption. This will also increase the use of SEO as platforms such as Instagram, Facebook, and Pinterest scan for hashtags in the captions of posts.
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Variations: Product Picture from a Customer, Behind the Scenes, Selfie
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Engagement Type: Likes, Comments, DMs, Follows
